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I recently presented the Content System framework to a group of real estate agents who were interested in using content to attract and grow an audience of potential clients. This group had no [...]

Finding a Niche Within a Niche Can Help Your Content Thrive What if you and an established competitor provide content to the same audience? Let’s say you’re just starting out. You have a product [...]

Last week, I was on a shoot for a project in North Dakota and Ohio. At both locations, I conducted interviews with subject matter experts. Those interviews reminded me of this excellent post by [...]