Series

It’s all gravy: out of the 1900s, marketing comes full circle When my grandparents traveled from Italy to Boston in the early 1900s, they didn’t speak the local language, and Yelp and Google were [...]

Finding a Niche Within a Niche Can Help Your Content Thrive What if you and an established competitor provide content to the same audience? Let’s say you’re just starting out. You have a product [...]

So, what is a niche audience? In This is Marketing, Seth Godin suggests identifying the smallest viable market. He says that we should obsessively focus on a specific, tiny group of people who [...]

Here’s my take on a sustainable content system that will achieve measurable outcomes or profitable results: identify a niche audience which has an unmet need, consistently produce and publish [...]

Twenty-two days after receiving funding from the National Science Foundation, we held a pre-kick-off meeting with internal staff to ensure we were all in agreement with what our autism project [...]

We got the greenlight on our project, Increasing Career Placement for Students with Autism Spectrum Disorder (ASD): Identification and Dissemination of Best Practices. (Yes, that was a mouthful!) [...]

We were aiming for an October proposal submission deadline, and if we couldn’t pull this together in time, we would have to wait until the following October. I was convinced that if we were to [...]

We began the path to proposal development with the goal of creating an online instructional series of evidence-based practices for educators working with autistic high school students [...]

Before we get to the challenges, I’ll share our project proposal design timeline to give you context so you can see how our original idea evolved into the current content system. Prior to getting [...]

Outside of Stairway to STEM, Pellet Media has its own projects and clients, and we often work with educational partners such as PBS. For more than a decade, we had a method we followed because it [...]